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Marketing Manager - 3611808
Buffalo, NY
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Lighthouse Technology Services is partnering with our client to fill their Marketing Manager position! This is a direct placement opportunity and will be remote in Buffalo, NY. No C2C or subcontracting arrangements will be considered.


What You'll Be Doing:


  • Lead integrated marketing strategy and execution across multiple channels including digital advertising, events, content creation, social media, and sales enablement to drive measurable business results
  • Develop and maintain comprehensive sales enablement materials including customer presentations, pitch decks, capability statements, one-pagers, service sheets, and case studies that showcase the company's differentiators and support revenue growth
  • Plan and execute the company's presence at approximately 15 tradeshows annually, managing all aspects from booth design and logistics to pre-show outreach, lead capture, and post-show follow-up
  • Own and optimize the company's website including SEO strategy, paid advertising campaigns (Google Ads), and AI-enhanced customer engagement tools, while conducting keyword research, managing budgets, and continuously improving ROI and conversion rates
  • Manage the company's social media presence across LinkedIn, Facebook, Twitter, Instagram, and YouTube, developing content that showcases operational capabilities, team culture, and industry expertise while growing quality B2B engagement
  • Oversee the end-to-end branded merchandise and swag program including vendor sourcing, inventory management, budgeting, and maintaining brand consistency across all materials and business cards
  • Provide dotted-line leadership to Manager of Corporate Communications and Graphics Designer in Dubai, ensuring brand alignment and collaborative execution across regions
  • Coordinate email marketing campaigns and customer newsletters to support sales initiatives and maintain customer engagement


What You'll Need to Have:


  • 5-8 years of progressive marketing experience with proven hands-on execution in building presentations, managing tradeshows, running social media, and coordinating with vendors
  • 5-8 years of experience in website management, SEO strategy, and digital advertising using Google Ads and analytics tools with demonstrated ability to optimize campaigns for performance
  • Bachelor's degree in Marketing, Digital Marketing, Business, or related field
  • Strong proficiency in PowerPoint, Canva or Adobe Creative Suite, LinkedIn/Instagram business tools, and CRM/marketing automation platforms
  • Proven project management capabilities with the ability to manage multiple tradeshows, campaigns, and sales requests simultaneously in a fast-paced environment
  • Analytical mindset with strong problem-solving skills and the ability to track performance metrics and adjust strategies accordingly
  • Excellent visual and written communication skills with the ability to produce polished, on-brand materials that resonate with B2B audiences
  • Willingness to travel 15-25% annually for tradeshows and occasional regional/international office visits, with ability to handle physical demands including setting up/tearing down exhibits


Pay Range: $85,000-$120,000 / annually


Questions about any of our jobs? Email us at recruiting@lhtservices.com

View all of our open jobs here: jobs.lhtservices.com


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